Here at Ultimate Ears Stories we like shining the spotlight on the folks who make UE happen.
It’s not just that we’ve been around for 20 years, but in those years we’ve created an amazing platform and built an outstanding community. Noy Soudaly has been there from the very start. In fact, he is employee #1.
To use an Apple metaphor, Noy is a lot like the Woz to Jerry’s Jobs in the tale of UE. He is the man behind the man that built the company. He is also an unsung hero. Make no mistake, both in the field and in the lab, Noy has been integral to the UE success story.
Before turning his talents to working with hearing aids, Noy served in the Navy for 4 years. He’s considered “Jack of all Trades” around the Ulitmate Ears lab, and among many other things he’s helped tune every model of UE IEMs.
He’s seen UE through countless changes and amazing growth. From a tiny lab in an airport office parking lot in Las Vegas to today’s factory in Irvine with its 3D printing technology. When we asked him what he remembered most about the start of UE he said; “Working in the small shop next to the airport, during smoking breaks watching planes take off and land. That was kind cool and loud!”
We asked him what has been his favorite project in all those years. “My favorite project was the first day me and Jerry were designing our first in-ear monitor. It took us 21 days straight and 10 hours a day. I’m still learning to do better.”